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Friday, April 29, 2011
The 500 is a smaller car, with a stylish look and compact size. The car is a well-built yet sleek, almost 'cute' vehicle that is aimed at attracting drivers with an eye for style, construction and yes, even fashion. Fiat cars are hoping for the new car to integrate their brand with the American public, and is aiming at pushing an image of Italian sophistication. While I did just use the word fashion, Fiat is hoping that they will achieve more than just ephemeral popularity. The 500 coupe is an attempt by Fiat to wedge their brand name into the public consciousness, an endeavour that may prove difficult
Labels: Fiat 500C
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